The Alchemists
The Alchemists Edge

Thinking published between the decisions.

Short pieces on decision quality, leadership solitude and the discipline of stepping out of the noise. The same thinking that shapes every Active Time Out.

3 November 2026

The Game Is Decided in the Space Between

The board sees the decision. The team sees the action. Very few see the moment just before.

That moment, the space between what arrives and how we respond, is where the quality of everything that follows is quietly settled. Under pressure, it is also the first thing to close.

This week on The Alchemists Edge, Alan Branagh reflects on why the game is decided in the space between.

Overcome the Obstacles to Greater Performance.

To explore what this means for your business, contact us for a private confidential conversation.

Read this piece
20 October 2026

Not Deciding Is Still a Decision

Not deciding is still a decision.

Every established business carries at least one decision that keeps being postponed for good reasons. A senior appointment, a market, an investment, a succession. While it waits, the business keeps moving, and the choices quietly narrow.

This week on The Alchemists Edge, Alan Branagh writes about the decision that wakes leaders at 3:48 in the morning, and why the moments that matter most are so rarely practised.

When the pressure is high. When the game has changed. When the next decisions matter.

Read the newsletter on our Insights page, or contact us for a private confidential conversation.

Read this piece
18 August 2026

When Everyone Is Busy and Nothing Is Moving

There is a point in building a successful business when something that has served you remarkably well starts to become less useful and it can be difficult to spot. Nothing is broken. The numbers may be good. You have capable people around you. Yet the decisions still come back. The interesting question is not whether what got you here was right or wrong. Clearly, much of it worked. The question is whether all of it still belongs in what comes next.

Read this piece

Bring the next decision into the room

A confidential first conversation about the moment in front of you. No imposed answers. The decision remains yours.

Start a Private Conversation

A confidential first conversation with Alan.