I Don’t want to F* It Up! To Making It
Good to Greater > The Identity Shift Beneath Leadership Pressure
You probably won’t say it out loud. But you feel it. Especially in the moments that matter most.
There’s a moment you might recognise.
It doesn’t appear in board reports or strategy decks.
But it shows up in quiet pauses, late nights, and tough decisions.
“I don’t want to f*** it up.”
And sometimes… “I don’t want to f*** it up again.”
This isn’t imposter syndrome.
It’s not weakness.
It’s the real weight of leadership.
Being the one who has to call it.
To carry it.
To make it happen when others are still looking for direction.
The Pressure Beneath the Pressure
Leadership isn’t just about vision, performance, or execution.
It’s about the pressure underneath:
The pressure to prove it wasn’t just luck
The pressure to protect what you’ve built
The pressure to keep going, even when you’re tired
The pressure to get it right, because people are watching
And beneath it all, that voice:
Don’t f** it up.*
Sometimes it’s about legacy.
Sometimes it’s about identity.
Often, it’s both.
When Fear Takes the Wheel
Fear doesn’t always shout.
Sometimes it whispers.
It shows up as overthinking.
As the endless urge to do more.
As a performance that looks strong, but feels brittle underneath.
When fear takes the wheel, even great leaders can lose direction.
Not because you’re not capable.
But because you’re stretched, carrying more than you let on, and leading without space to breathe.
From Good to Greater
Chances are, you’ve already built something good.
You’ve achieved. Delivered. Led through challenge.
But right now, it’s not about going bigger.
It’s about going greater.
Greater clarity.
Greater alignment.
Greater peace in your decisions and presence in your leadership.
This isn’t about more hustle.
It’s about more truth. More depth.
About reconnecting with the you beneath the role, so you can lead with strength that’s steady, not reactive.
Don’t F*** It Up
It’s OK to feel this pressure.
It comes with the territory.
But it’s not the whole story.
If you’re standing at a point of uncertainty or transition
If part of you is quietly carrying more than you’re showing
Then it’s time to stop.
Pause. Breathe. Create space.
You don’t need more advice.
You need access to what’s already within you.
The Space Between Pressure and Presence
This is the space where I do my work.
And it’s the reason The Alchemists exists.
To give you a place to drop the armour and be real.
To explore what’s really going on, beneath the pressure, behind the performance.
Through 1:1 executive performance coaching and confidential peer groups (your personal board), I help leaders like you create what you rarely give yourself:
Clarity without noise
Support without judgment
Insight that’s earned, not outsourced
Because sometimes, what you need most isn’t answers.
It’s space.
Space to think. To breathe. To find your next move.
And that’s where the shift begins.
From pressure to presence.
From Good… to Greater.