🐴 There’s a Reason Unicorns Don’t Exist (As People or Businesses)

Let’s start with the obvious.

Unicorns don’t exist. Not in the wild. Not in the real world. And not in your business or your life.

Yet somehow, you're still expected to chase them.

The mythical version of you who scales effortlessly, exits flawlessly, and transitions into legacy with no fallout, fatigue, or f*ck-ups.

The perfect team that never falters, never needs recalibrated, and never asks too much.

The next move that lands like magic, makes headlines, and unlocks generational wealth, without cost, risk, or compromise.

You know better. But still… the pressure builds.

Because unicorns, even when you know they’re myths, still cast long shadows.

The Pressure to Be the Myth

It’s seductive.

It tells you you're just one move away. One raise. One pivot. One deal. One escape plan.

But here’s what you already suspect:

Every time you chase the unicorn, you drift further from what really matters.

The truth? Only 0.00006% of startups ever become unicorns (CB Insights). That’s a one-in-1.7-million shot and most of those stories are curated highlight reels, not day-to-day reality. Even the “lucky” ones carry scars they rarely talk about.

High-growth founders regularly report burnout, fractured relationships, and a complete loss of identity after their so-called win (Harvard Business Review).

And even if you beat the odds and exit? Many founders describe what comes after as an emotional crash , not a victory lap (First Round Review).

So what’s really going on?

You stop trusting your instincts.

You override what your body and business are trying to tell you.

You make bigger bets with less clarity.

You perform to keep up the image, not because it’s aligned with what’s true for you.

And slowly, you build something that might look magical from the outside…

…but feels hollow from the inside.

What’s Rare is Real

You don’t need to become a unicorn.

You need to become the most undeniably you version of the leader you already are.

That’s not easy.

But it’s the real play.

Choosing the kind of growth that doesn’t cost you everything else.

Building something that compounds quietly over decades, not just valuations (Jim Collins, Good to Great ).

Leading with clarity, not performance.

Creating space to think, breathe, and make your next move with intent, not instinct or urgency.

That’s not a unicorn. That’s your next chapter , authored by you, not someone else’s myth.

Good to Greater Isn’t a Fairytale. It’s a Discipline.

You’ve already done the impossible.

Now comes the harder bit: Not f*cking up what’s next.

Because this next move?

It isn’t about scale. It’s about substance .

It isn’t about noise. It’s about navigation .

It isn’t about winning the myth. It’s about building what lasts .

That’s the space you're in.

And that’s the space I hold.

To help you unlock greater performance, through clarity, presence, and space to see what’s invisible before it’s obvious.

Not by selling you a unicorn.

But by helping you see what’s already true:

You’ve got everything you need. You just need the right space to see it clearly.

👇 Ready for that kind of space?

Let’s talk.

You won’t get fluff, formulas, or fantasy. You’ll get space. Clarity. And your next confident move.

Book a call Or reply and let’s start a real conversation.

Regards Alan